RACHEL WILSON

[1]       "#anthroevents." Instagram. N.p., n.d. Web. 12 Apr. 2016.

Instagram, like most social media, is organized by hashtags; Anthropologie leverages this feature of the app in order to connect with its shoppers. One such hashtag is #anthroevents, through which local stores connect with their communities about the events they host, which include crafting parties and yoga lessons.

[2]       "Anthropologie: No Advertising, No Problem." Consumption Culture Identity. N.p., 16 Dec. 2013. Web. 12 Apr. 2016.

This article explores Anthropologie’s marketing strategy, and how the company doesn’t spend resources on typical advertising outlets. Instead, Anthropologie’s marketing team leverages social media and printed catalogues to reach its target audience.

[3]       "Anthropology." College of Literature, Science, and the Arts. The University of Michigan, n.d. Web. 12 Apr. 2016.

This is the front page for the UM Anthropology department, which directed me on my search for a better understanding of anthropology as a science. The department page includes program information and, more importantly, a detailed overview of the study of anthropology and the questions it seeks to answer.

[4]       A Blog. Anthropologie, n.d. Web. 12 Apr. 2016.

Along with local stores and an online store, Anthropologie also runs a blog. The blog’s content includes everything from profiles of newly opened stores to DIY posts that incorporate the company’s merchandise. This site contributes to Anthropologie’s marketing strategy in building a relationship with its target audience.

[5]       Building an Etsy Economy: The New Face of Creative EntrepreneurshipCover Photo By: Shop Clementine (n.d.): n. pag. Etsy. Etsy. Web. 12 Apr. 2016.

[6]       Compton, Laura. "Seducing Us Softly / Why Women Love Anthropologie." SFGate. SF Gate, 12 Sept. 2004. Web. 12 Apr. 2016.

[7]       EBay. EBay, n.d. Web. 12 Apr. 2016.

[8]       Etsy. Etsy, n.d. Web. 12 Apr. 2016.

[9]       "Flag Wars." PBS. PBS, n.d. Web. 12 Apr. 2016.

[10]     LaBarre, Polly. "Sophisticated Sell." Fast Company. N.p., n.d. Web. 12 Apr. 2016.

[11]     Paslay, Kara. "My Anthro Displays: Geeky Chic Craftsman." Kara Paslay Design. N.p.,

n.d. Web. 12 Apr. 2016.

[12]     "Socioeconomics." Wikipedia. Wikimedia Foundation, n.d. Web. 12 Apr. 2016.

[13]     "Unraveling Anthropologie's Intoxicating Store Experience." Racked. N.p., 04 Dec. 2014.

Web. 12 Apr. 2016.

[14]     "What Is E-commerce?" SearchCIO. N.p., n.d. Web. 12 Apr. 2016.

[15]     "What Is Lifestyle Design?" Fizzle. N.p., 27 Apr. 2009. Web. 8 May 2016.